Free checklist · Black Friday 2026

Black Friday video checklist for South African stores

19 steps, week by week. The short version: one hero video, three hooks to test, a clear reason to buy now and story versions, all done by Friday 13 November. Written for small South African online stores selling on TikTok, Instagram and WhatsApp.

What’s inside

• Now to 31 October

  Get ready · 5 steps

  Pick your hero product: usually your best seller, with the stock and margin to discount.

• Done by Friday 13 November

  Make the videos · 5 steps

  Make one hero video of your best seller.

• 14 to 26 November

  Test and tease · 4 steps

  Post all three hooks and see which one people watch and click. Put your ad spend behind the winner.

• 27 to 30 November

  Sale weekend · 3 steps

  Post your hero video on Black Friday morning and pin it to your profile.

• December

  After the sale · 2 steps

  Give the same videos a new hook for Christmas gifting.